Maansi Bansal-Travers, PhD, MS
Maansi Bansal-Travers, PhD currently works as a Research Scientist in the Department of Health Behavior at the Roswell Park Cancer Institute. She received her undergraduate degree in Human Nutrition and Food Management from The Ohio State University, and her Masters degree in Epidemiology and Doctorate in Epidemiology and Community Health from the State University of New York at Buffalo. She also serves on the Tobacco Control Advisory Board for the New York State Department of Health.
Dr. Bansal-Travers currently directs the Health Communications Testing Lab, in the Department of Health Behavior, which focuses on testing materials, including cigarette pack design variations, print messages, and television ads, using Web surveys, focus groups, and eye-tracking methodology, to help produce the most salient and effective health communications campaigns. Her research interests include exploring areas of misperceptions held by smokers about cigarette package design, health warning labels, product characteristics, and the health effects of smoking. She also works to design and evaluate materials to correct these misperceptions and promote behavior change.
Current projects that Dr. Bansal-Travers is working on include examining how different characteristics of anti-secondhand smoke TV ads interact to affect engagement, comprehension, and appraisal of the ads, as well as evaluation of misleading information on cigarette packs and effective health warning labeling. Dr. Bansal-Travers is also working on evaluating various media campaigns and materials developed by the New York State Department of Health, the Erie-Niagara Tobacco-Free Coalition, and the New York State Smokers’ Quitline.